Table of Contents
- Create New Campaign
- Search Campaigns (search, order and favorite)
- Add Widget
- Widget Settings (edit/resize/move/delete/change time/ apply tag)
- Dashboard Settings (filter by tag/change columns/hide laterals/edit/delete)
- Share Dashboard
- Multiple Selection
- Account Summary
- Analytics Timeline
- Analytics Metric
- Analytics Table
- Analytics Metric & Timeline
- Analytics Pie Chart
- Analytics Bar Chart
The SEO Dashboard is a unique feature which enables the user to view all the SEO data presented in a single window. This dashboard helps you access information faster and it will save lots of time. You can access campaign statistics faster and easier without the hassle of clicking on too many links.
The SEO Dashboard is split into three main panels as seen in the screenshot:
This is a list with all the campaigns created on the account. You can click on one of the names from the list and you’ll get instant data about that specific campaign. There are also two buttons that help you order your list in an alphabetical order or based on its creation date (for One Time Snapshots)/re-crawl date (for Recurring). You can also have a search bar so you can find certain campaigns easily.
2. Campaign Dashboard
The main area of interest from the SEO Dashboard. This is the panel where the SEO data will be displayed. This area is fully customizable with statistics of your own choosing. Here you can also tag the data boxes with different colored tags which you can later on filter based on your needs. If you don’t have any widget on the campaign dashboard, the first thing you’ll see will be a button that helps you create your first widget.
3. Account Settings
This area of the feature offers you brief information regarding your account. That way, you have a bird’s eye view on certain statistics and limits from your account. From here you can also make certain changes like modifying the whitelabel or creating new users.
It is worth mentioning that the “Campaigns” and “Account Settings” can be disabled by clicking on the arrow heads that you can find at the top of these panels. That way you can make more room for the widgets containing statistics. This SEO Dashboard was created with the purpose to access data faster but also to give you a landscape view of all your data.
To create a new campaign from the SEO Dashboard, all you have to do is go to the Campaigns panel. Here, you can click on “Create New Campaign” . This takes you to the “New Campaign Wizard” where you’ll be able to add details about the website you want to analyze.
In order to find any campaign easily, you have a search bar integrated in the Campaigns panel. You can find the desired campaign by typing the exact match of the title or just a part of the title. As you can see from the screenshot, the process of searching campaigns lets you browse by name, order and favorites:
1. The first step is typing the title or a part of the title from the desired campaign in the search bar. As you can see in the screenshot, you need to search only for the word “camp” and the tool will display all campaigns that contain this wording.
2. You can mark campaigns as favorite by clicking on the star placed in front of the campaign title. Once highlighted, these campaigns marked as favorite will appear at the top of your list regardless of the alphabetical order or the creation date.
3. There are also two buttons at the top of the Campaigns panel which you can use to order the list:
- The first one orders the list alphabetically.
- The second one orders your list depending on the date when they were created (for One Time Snapshots) the last date on which the campaign was re-crawled (for Recurring).
To add a new widget on your Campaign Dashboard, you have to click on the “New Widget” button that you can find in the upper right corner of the panel.
Here, you’ll be prompted with a box in which you’ll have to specify:
- Label – this is the header of the widget. It’s editable so you can customize the titles in order to help you identify the data faster.
- The website you want to create the widget for.
- Reload time – This is the amount of time after which the widget’s data are refreshed.
The widgets are very functional and flexible to work with. They are composed of several key elements:
- 1. You can apply a certain bullet tag. There are several colors from which you can choose from. When you have a Campaign Dashboard full of widgets representing different statistics, you can sort them out with these tags. (PIC) Later, you can filter which widgets you want to see by filtering through the tag bar placed in the upper-left corner of the Campaign Dashboard panel. (PIC)
- 2. From this area you can move the widget around the Dashboard. In order to move a widget, you need to click and hold the cursor on the header of a widget. Next, you just have to drag the widget to the desired location.
- 3. This button lets you edit certain aspects of the widget as you can see in the screenshot below:
- 1. Change the targeted website from which the data are extracted
- 2. The reload time for the data – You can set at how many minutes the information from the widgets is refreshed.
- 3. Change the label of the widget
- 4. Preview how the widget should look on the Dashboard. (PIC)
- 4. This button lets you delete the widget.
- 5. Here you have the period of time for which the data are displayed. You can also change the period of time by clicking on the text.
- 6.You can also resize the widget window to a custom size. To do so, you need to click on the bottom-right corner of the widget window and drag it to the desired dimension.
The Campaign Dashboard has several settings that can be used in order to ease your work with data. As you can see from the screenshot below the settings that can be used to modify the Dashboard are:
- 1. Filter by Tag – This filter gives you the ability to display widgets that pertain only to a certain tag. You can also reset the filter by clicking on the “x” at the end of the tag list.
- 2. It generates a unique and secret URL which you can easily share with people that do not have a cognitiveSEO account.
- 3. By clicking on this button you are sent to the Edit Campaign menu where you can change certain settings for the current campaign.
- 4. This button enables you to delete the current campaign.
- 5. In this menu you can select the desired dimension of your usable Dashboard space. By default, the Dashboard is set to “4 Col ___ px”. You may choose the desired dimension depending on your screen’s resolution.
- 6. The Settings Panel can be easily closed by clicking on the arrow-head pointing to the right.
- 7.The Campaign Panel can be easily closed by clicking on the arrow-head pointing to the left. (PIC)
It generates a unique URL which you can easily share with people that do not have a cognitiveSEO account. That way, you can easily display the information from your Dashboard to customers or colleagues. While you’re in “Share this URL”, you can choose to lock your Dashboard (2), making the URL unusable, or you can automatically generate another URL (3). (PIC)
Here is an example on how the dashboard page looks to someone who accesses the URL. It is worth mentioning that the information provided in the screenshot is dummy data.
You have the possibility of multiple selection of several widgets. The dashboard is fully customizable, meaning that you can move or resize all the widgets to any wanted size just by clicking on the bottom-right corner of the widget window and dragging it to the desired dimension. Multiple selection of the widgets can be a real gain as you personalize your dashboard. Having the dashboard your way is made even easier now as you can select how many widgets you want and place them wherever you find it best on your dashboard.
- 1. Analyzed Sites – You can see how many sites you have analyzed so far and how many you can analyze in total. It also shows you how many sites from the total of sites analyzed are locked in recurring campaigns.
- It shows you a sum of created reports and the total of reports you can create with your current subscription.
- 3. Each subscription allows weekly or daily rank tracking. Between parentheses you have the amount of keywords you can track based on your subscription plan.
- 4. It displays the number of monitored keywords so far and the total number of keywords you can monitor with your current subscription.
- 5. It shows the number of alert triggers set on the account and the total number of alert triggers you can create on your current subscription.
- 6. You can easily setup a white label containing your own customized logo.
- 7. You can easily create a new user for the current account. You can create new users for clients or colleagues with limited or full access.
Rank Tracking Frequency
Each subscription allows weekly or daily rank tracking. By default the accounts are set on weekly ranking. If you want to change this setting you can easily do it from the Account Settings panel.
- WhiteLabel Setup
You can easily place a white label containing your own customized logo. The tool is set by default to display the cognitiveSEO logo. If you wish to customize the display of your cognitiveSEO account you can click on the Edit button that will send you to the Whitelabel & PDF Reports from Settings. Here you can change your subdomain URL and subdomain logo.
You can easily create a new user for the current account. You can create new users for clients or colleagues with limited or full access. Clicking on the “Create New User” link you will be sent to the Add New User page from Settings. Here you can fully customize user’s access and contact information.
In the right side of the link you have the current number of users created on the account and the maximum number of users that can be created based on your current subscription.
Inbound link analysis
- Referring Domains
This widget presents the total number of analyzed referring domains for the site. A lot of SEO professionals are impressed, and guided, by the total raw link counts of a site.
The number of links a site has is indeed important but more important is the number of referring domains.
- Links Analyzed
Here you will find information about the total number of analyzed links for the site.
You might notice a discrepancy between these two numbers. That is because we extract only the newest and most important links (up to 20 per referring domain). The rest of the links are side-wide links that distort the analysis and do not have any value from a SEO point of view.
- New/Lost Links
You can see at just a glance the total number of new/lost links for the site starting from a selected date. The New/Lost Links widget is an important signal on what is happening to you and your competitors right now and can give you ideas for new SEO directions and can reveal new opportunities.
- Live/Lost Links
Here you will find information about the total number of Live and Lost links for a specific site. It’s true that live links are the one are the one that should concern you most but valuable information can be pull out from the number of lost links also. You should always keep an eye on the live/lost link ratio and whenever you plan a new direction or strategy, you should take this numbers into consideration also.
- NoFollow/DoFollow Links
You will find information about the total number of NoFollow/DoFollow links for the site starting from a selected date. Regardless of the rumors you hear, both follow and nofollow links are a natural part of the web that you need to be aware of. Do follow links may do more for SEO, but both deserve a place in your online marketing strategy and both need to be tracked.
- Unnatural Links
This widget we’ll let you know in an instant the total number of Unnatural, Suspicious and OK links for the site starting from a selected date. With all the Google algorithms going on, this might be one of the most helpful widgets in a webmaster’s attempt to stay away from penalties and maintain a healthy link profile.
- Link Velocity
it’s highly important to be taken into account and represents the growth trend of a site’s link profile. Link Velocity trends can also be natural or unnatural. An unnatural link velocity will have various spikes on various time frames without generating a natural looking trend. This widget will let you know the Historical Link Velocity for the site starting from a selected date.
- Daily New/Lost Links
You can easily spot the Historical Daily New/Lost Links Evolution starting from a selected date. The historical chart widget helps you have an overview of the new/lost links over the time and see a clear evolution of your site from this specific point of view. You can easily spot if some major loss or acquiring happened in specific periods of time and closely analyze those situations in order to get the best out of them.
- Live/Lost Links History
The Historical List/Lost Links Evolution starting from a selected date. Our live links and lost links widget allow you to see in an instant how many live links a site has compared to the number of links that that once existed and ceased to exist anymore. Without having a list of freshly crawled data you cannot have an accurate analysis of your link profile.
- Unnatural Links History
You are here presented with the Historical Unnatural Links Evolution starting from a selected date. Knowing the numbers of unnatural/ok/suspect links is important but being aware of their evolution in time can get you a lot of benefits.
- Text/Image/Redirect History
Here you can see the Historical Text/Image/Redirect Links Evolution starting from a selected date. It’s highly important to know the origin of your links and the way they evolved in time.
- NoFollow/DoFollow Links History
This widget will help you see the Historical NoFollow/DoFollow Links Evolution starting from a selected date. Being aware of this evolution is important as knowing the past can help you make the best choices in the present.
- Website Category History
The Historical Website Category Links Evolution starting from a selected date will let you know the categories in which your links fit. These categories can vary from food to business, culture, education, games, gambling, etc.
- Webpage Type History
The Historical Webpage Type Links Evolution gives you valuable insight where the links are coming from: social networks, blog, forums, web directories, etc. starting from a selected date.
- Link Positioning History
The Historical Link Positioning Links Evolution gives you information about the position of the link during time, since a selected date. The position might be in a group of links, on banners, on blog comments, short paragraph of texts, etc.
- Unnatural Links Distribution
This widgets informs you about the ratio and the number of OK – Suspect – Unnatural links that a site has.
- New Links
Here you can find the widget presenting The List of New Links for the site starting from a selected date. Not only the new link number is important but also knowing who is linking to a certain website, what type of backlinks that site gets or what type of site those links are coming from.
- Lost Links
Here you can find The List of Lost Links for the site starting from a selected date. Visualizing the lost links helps you maintain a healthy link profile.
- New Unnatural Links
You should always stay alert and check The List of New Unnatural Links for the site starting from a selected date. This widget might get you out of a lot of trouble by helping you prevent a Google penalty.
- New Suspect Links
The List of New Suspect Links for the site starting from a selected date gives you an insight about the links you should take a look at and figure out the reason they are considered to be suspect.
- New OK Links
The List of New OK Links for the site starting from a selected date offers you information about the links your site has that comply with the search engines guidelines and are considered to be organic.
- Improved Keywords
The total number of keywords that have an improved ranking starting from a selected date. An important metric that gives you an overall idea if your keywords are improving. You are also given info about the location of the rank tracking and the search engine where the keywords have improved.
- Declined Keywords
The total number of keywords that have a declined ranking starting from a selected date. You can check to see how many keywords are declining and detect possible problems. You are also given info about the location of the rank tracking and the search engine where the keywords have declined.
- Unchanged Keywords
The total number of keywords that don’t have an improved or declined ranking starting from a selected date. You are also given info about the location of the rank tracking and the search engine where the keywords remained unchanged. If there are lots of keywords unchanged for a long period of time it’s a sign of stability.
- Ranking Trend
The Historical Ranking Trend for the site starting from a selected date, on a specific device, country and search engine. This widget displays the trend for all keywords monitored for the desired site. It’s important to watch over the ranking trends of your website and the ones of your competitors to detect problems, strategies or possible successful strategies.
- SEO Visibility – Google
SEO visibility is a widget that is monitoring the search performance of a website as it presents the historical development of a domain’s visibility in Google.The SEO Visibility provides you with great value of the market environment and also helps you easily identify market trends and digital marketing strategies. It is calculated based on millions of keywords that are tracked in Google and their importance and traffic volume. Each keyword has a particular importance and based on that and the ranking of the tracked site a SEO visibility score is calculated. This score is updated weekly.
- Rank Tracking History
Rank Tracking History Widget allows you to see the evolution of the keywords that matter most to you, on the search engine you choose: Google, Bing or Yahoo, on the device you choose (desktop or mobile) and on the location you chose. You can add up to 20 keywords to closely monitor for whatever campaign or site you wish. Having the possibility to add more keywords in the same chart, gives you the chance to compare the evolution of different keywords. Depending on your needs, you can add as many Rank Tracking Widgets as you wish.
- Improved Keywords List
The List of Improved Keywords for the site starting from a selected date. This widget displays a list of keywords which have improved their ranking since the previous check. For example, if a keyword has the position 10 and in the third column it writes 3, it means that it improved 3 positions. You are also given info about the search engine the keyword has improved on, the country where it’s being tracked on, the ranking page and its search volume.
- Declined Keywords List
The List of Declined Keywords for the site starting from a selected date. It displays a list of keywords which have declined their ranking since the previous check. For example, if a keyword has the position 10 and in the third column it writes 3, it means that it declined 3 positions. You are also given info about the search engine the keyword has declined on, the country where it’s being tracked on, the ranking page and its search volume.
- Unchanged Keywords List
The List of Unchanged Keywords for the site starting from a selected date. It also displays their current position. You are also given info about the search engine the keyword remained unchanged on, the country where it’s being tracked on, the ranking page and its search volume.
- All Tracked Keyword List
The List of All Keywords shows you all your tracked keywords on their current position. You are also listed with the change that keyword had, if any, the search engine the keyword is tracked on, the country where it’s being tracked on, the ranking page and its search volume.
- Twitter Shares
The total number of Twitter shares for a site.
- Facebook Shares
The total number of Facebook shares for a site.
- Google Plus Shares
The total number of Google Plus shares for a site.
- Total Shares
The total number of shares for a site. This shows you how your site is performing overall on social platforms.
- Pages with Share Increase
The number of pages from a site that have a Share Increase or Decrease starting from a selected date. This gives you the opportunity to see how many pages are performing well on social platforms. The number from the right side represents the total number webpages from your website.
- New Shared Pages
The number of Newly Shared pages from a site starting from a selected date. In the right side you have the total number of pages you have on the website.
- Social Media Shares History
The Historical Evolution of the Social Shares for a site starting from a selected date. The chart contains data about the evolution of your website’s total shares on Google, Facebook, Tweeter and also the total shares.
- Social Media Share Distribution
The Social Shares Distribution across all the tracked social providers for a site. This is a visual overview of the breakdown on social share.
- Pages with Share Increase List
The List of Pages from a site that have a Share Increase or Decrease starting from a selected date. You can identify which pages have performance spikes in order to identify which type of content proves to be interesting over time.
- New Shared Pages List
The List of Newly Shared pages from a site starting from a selected date. Useful to check how your newest website pages are performing on social platforms.
- All Alerts
Here you can see the total number of unread alerts.
- Alerts – New Links
The number of unread alerts regarding the new links. Useful when you want to monitor the new coming links to any site.
- Alerts – Lost Links
The number of unread alerts regarding lost links. Useful when you want to monitor the lost links of any site.
- Alerts – Rank Tracking
The number of unread alerts regarding the rankings. Useful when you want to monitor the rank tracking of any site.
- Alerts List – New Links
The list of alerts regarding the new links. You can see the date when the alerts were triggered and also the new links coming to the site.
- Alerts List – Lost Links
The list of alerts regarding the lost links. You can see the date when the alerts were triggered and also the lost links for the site you chose.
- Alerts List – Rank Tracking
The list of alerts regarding the rank tracking. You can see the date when the alerts were triggered and also the number of keywords that changed their position for the sites you chose.
Anchor Text Cloud
- Anchor Text Distribution
Here you can see the anchor text distribution ratio between brand anchor texts, commercial and miscellaneous ones for any site you choose.
- Anchor Text History – Live Links
On this chart you can see the historical evolution of the anchor texts you are monitoring for live links only.
- Anchor Text History – Broken Links
On this chart you can see the historical evolution of the anchor texts you are monitoring for lost links only.
- Text widget
This widget allows you to add your own text and set what you want to be made aware of. It helps you better organize and segment your dashboard.
- HTML widget
This widget allows you to add your own third-party metrics.You can add data regarding the tool or external data of any kind. This widget can be set to have a reload time for up to 1 minute, getting fresh data on the dashboard in real time.
When you are adding a new HTML widget you need to format your Input URL just the way is presented in the example above.
The JSON will be similar to the one presented in the example above. The text attribute is the one that needs to be changed depending on the data you need to add. The text attribute accepts any encoding and may optionally be enhanced with a limited set of HTML tags. These widgets can contain a number of HTML tags that allow you to style the widget as you want. The list of allowable tags are:
Google Analytics Widgets
Google Analytics Widgets have such a high level of personalization that out of them hundreds of combinations can be made. From pie charts to tables and bar charts, any of your Google Analytics data can be displayed directly into your cognitiveSEO account. Below there are listed only some examples from each type of Google Analytics widgets.
Google Analytics Widgets can only be displayed if you authorize your account first. More about authorization and management of these widgets can be found here.
- Analytics Timeline
- Analytics Metric
- Analytics Table
- Analytics Metric & Timeline
- Analytics Pie Chart
- Analytics Bar Chart