Content Visibility

Table of Contents


Overview

01_social_visibility_ 

 

How it Works?
The Content Visibility module crawls social media pages and extracts the number of shares, tweets and likes from these three social networks: Facebook, Twitter and Google+. This module extracts shares, tweets and likes for your site’s pages and those of your competitors (practically for the sites added in your campaign).

 

The Content Visibility Module in One Time Snapshot vs. Recurring Campaigns

This module is available both in One Time Snapshot and Recurring campaigns. The main difference among the two is that on a recurring campaign there’s more data available such as Social History by Network Shares, as the pages are weekly re-crawled, New Pages for (last crawl interval), Pages with Shares Increase. For a One Time Snapshot campaign you will have the data that is common to both campaign types such as Report Summary, Filters, Social Distribution, Most Shared Pages, plus, the charts: Tweets vs. Referring Domains, Facebook Total vs. Referring Domains, Google+ Shares vs. Referring Domains.


Content Visibility by One Site


Rankings Summary

02_report_summary

Total Shares The total number of shares from Twitter, Facebook and Google+ for the analyzed pages. At the left, an arrow may be displayed, to show increase or decrease since the last tracking.
Pages Analyzed The number of pages analyzed for the current site. The two numbers are different which means that some pages are marked as new.


Filters

03_filters

Anti-Noise Technology Excludes possible duplicate pages, so that the total amount of shares is not distorted by the same pages shares multiplied. This is because Twitter, Facebook, and Google+ report the same amount of shares for pages with similar URLs. You can also reclassify pages in the data table at the bottom of the page. If this checkbox is unchecked, in the pages table (the last item of the report), you’ll notice the noise pages market with red dots.
Filters Drop Down control, where you can select various filters for the current report:04_filters

 

Multiple selection is possible. Each filter has more options. For example you can analyze pages that contain certain words, or contain Twitter shares between certain limits (e.g. 50 and 100).

Last Crawled on The date of the most recent crawl.


Social Distribution

05_social_distributionThis area displays the shares, likes and tweets distribution, both in face and percent values of whole network shares.


Social History by Network Shares

06_social_chartsThis chart represents the historical evolution of network shares . You can select the time interval for which you want this report displayed.


New Pages for

07_new_pages_forThe available options are Last Crawl, Last Week, Last Month, Last 3 Months, Last Year and Custom. Practically it will show you the new pages that were found during the last crawl, etc.

In this type of graph you’ll always identify 5 columns:

Share Increase The number of shares that were acquired between the first and the last date of the selected time interval.
Referring Domains The number of referring domains that point to the corresponding page.
Twitter The number of Twitter shares
Facebook Total The number of Facebook shares
Google+ The number of shares on Google+


Pages with Shares Increase

08_pages_with_shares_increaseThis area shows pages that have an increase or decrease in the number of shares for a specific time range. The available options are Last Crawl, Last Week, Last Month, Last 3 Months, Last Year and Custom.

In this type of graph you’ll always identify 5 columns:

Share Increase The number of shares that were acquired between the first and the last date of the selected time interval.
Referring Domains The number of referring domains that point to the corresponding page.
Twitter The number of Twitter shares
Facebook Total The number of Facebook shares
Google+ The number of shares on Google+


Most Shared Pages

09_most_shared_pagesThis area displays pages arranged by the total shares on Facebook, Twitter and Google+. In this way you have an immediate overview of the most successful pages on your website or your competitor’s website, from the content visibility point of view By default, there are 50 pages listed in this table, but you can use the View More button to see 50 more pages, or View All to load the entire list.

In this type of graph you’ll always identify 5 columns:

Share Increase The number of shares that were acquired between the first and the last date of the selected time interval.
Referring Domains The number of referring domains that point to the corresponding page.
Twitter The number of Twitter shares
Facebook Total The number of Facebook shares
Google+ The number of shares on Google+


Tweets vs. Referring Domains

10_tweets_vs_referring_domainsThis graph offers more in-depth information about the correlation between the tweets and the referring domain. In this way, you can understand how does a website obtain links or shares and their evolution. The more shares a website has, the more links it should have, also. In normal cases most of the pages will be found in the lower left area of the chart, while popular pages can be found distributed along the rest of the chart.


Facebook Total vs. Referring Domains

11_facebook_total_vs_referring_domainsThis graphs offers more in-depth information about the correlation between the Facebook shares and the referring domain. It is used to understand the way a website receives links or shares and their evolution. The more shares a website has, the more links it should have, also. Most of the pages will be usually found in the lower left area of the chart, while popular pages can be found distributed along the rest of the chart.


Google+ Shares vs. Referring Domains

12_google_shares_vs_referring_domainsThis graphs offers more in-depth information about the correlation between the Google+ shares and the referring domain. It is used to understand the way a website receives links or shares and their evolution. The more shares a website has, the more links it should have, also. Most of the pages will be usually found in the lower left area of the chart, while popular pages can be found distributed along the rest of the chart.

These type of graphs practically offer you a correlation between your link building campaign and your social marketing.


Pages

13_pagesThis table displays for all pages the following information: Twitter Shares, Facebook Total, Google+ Shares, Total Shares, Referring Domain, First Seen, Noise Pages.

Twitter Shares Twitter shares for the selected page
Facebook Total The sum of Facebook shares and Facebook likes for the selected page
Google+ Shares Google+ shares for the selected page
Total Shares Cumulated shares for all social networks for the selected page
Referring Domain The number of referring domains for the selected page
First Seen The date when you first saw the page in the system
Noise Pages If you mark a page as “noise”, it will not be monitored anymore and will be filtered out of the list
Edit Columns Use this drop-down button to add or remove columns. By default, all columns are added except Links Analyzed.


Other Options

Analyze Other Pages Drop-down dialog where you can choose to analyze only the main page or only certain pages of the selected website. By default the entire website is analyzed.
Import If the site has more pages than the default number analyzed by the system, you can use this button to add more pages to be analyzed. By using the Submit button, the pages will be sent to analysis. This option is also available on One Time Snapshot campaigns.
Blog Feed The system also detects the site’s blog feed in order to extract some more pages. This option is also available on One Time Snapshot campaigns.
Competitive Social Analysis This report aggregates all the data for all the analyzed websites and gives you an overview of the best performing websites, as well as cumulative information about all websites.


Content Visibility - Competitor Comparison

15_competitive_social_analysisThis report aggregates all the data for all the analyzed websites and gives you an overview of the best performing websites, as well as cumulative information about all websites.

The data is grouped in the same way as for the individual site analysis. For example, in the Report Summary area you will see the total number of shares for all the analyzed sites, and the total number of pages.


Social Metrics for the Analyzed Websites

14_social_metricsBy default, this report also includes a group called Social Metrics for the Analyzed Websites, where you can see how each website is situated among the other sites in our list.

Select Sites to Compare Press this button to select less sites to compare. You can even select only two websites to compare, or individual URLs.


Total Shared Pages

16_total_shared_pagesThis area displays total shared pages and you can switch to Absolute view or Percentage view, as desired.

The graphic representations of Tweets vs. Referring Domains, Facebook Total vs. Referring Domains and Google+ Shares vs. Referring Domains are the same as in the individual site analysis, only now all selected websites are represented.

Go Top